The Proper Role of Mission

A real mission does more than occupy space on some wall in your office. A real mission clearly identifies what the organization intends to do. A real mission inspires action because it is tangible. It is something that can be measured. It is something that can grabbed on to. It is something that, when used properly, motivates people. Too many of us are messing up our missions by pretending to be poets instead of simply, and clearly, stating what we are trying to do. Make your poetry into the vision statement. Make the mission your everyday work.

by Jonathan Wilson

Jonathan is the Head Coach at Sandcastle Company, a Seattle-based leadership training organization. His first book, Future Leader: Rebooting Leadership to Win the Millennial and Tech Future [link], is now available. Jonathan regularly writes and speaks about The New Leader Way, leadership resilience, and the future of work. He has years of leadership experience in both the public and private sectors, a master's degree from Seattle University, and professional coach training from the University of Miami.

Filed under: Leadership

Published on August 27, 2018

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