Context leads to perspective

Sometimes I think we confuse what it means to communicate better. The subject is broad, so let me focus on only one aspect. Communicating better doesn’t necessarily mean communicating more often. It might mean that, but not always. If we have a message that we are trying to embed into someone else such that it moves them to some kind of action, then it is in our interest to find out how to do that in the best way. The not-best-way may mean the message gets lost, doesn’t land right, or is unclear. Then we have to try it again. So, how do we do it in the best way? Well, it’s always going to vary depending on who you are talking to, but one idea is to package the content with context. Meaning, instead of putting out the “what” and leaving it at that, we include the “why.” Why this new policy needed. Why we are now doing it this way instead of the old way. Why this stuff matters in the first place. Context puts the content into perspective. And, that perspective leads to understanding.

by Jonathan Wilson

Jonathan is the Head Coach at Sandcastle Company, a Seattle-based leadership training organization. His first book, Future Leader: Rebooting Leadership to Win the Millennial and Tech Future [link], is now available. Jonathan regularly writes and speaks about The New Leader Way, leadership resilience, and the future of work. He has years of leadership experience in both the public and private sectors, a master's degree from Seattle University, and professional coach training from the University of Miami.

Filed under: Communication

Published on September 20, 2018

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