Who is your customer?

Who is your customer? Hint: The customer isn’t always the one directly paying you. If you are in customer service then your customer is likely whoever is calling you with problems. Usually these people are also your organization’s clients – the ones that pay you. Easy enough. But, what if you work in human resources? Your customer is not the client that pays the company. The customer is internal. Or, what if your client is a public sector employee serving a wider community and the work you do is actually for that wider community? Or, what if you work for the federal government? Sometimes large bureaucracies mistakenly think they are the customer and whoever is receiving their services is there to serve them (yes, it’s confusing. And no, I don’t know why that is). The point is this: When we clearly define who our customer is, we can better work with that individual. Also, when we clearly define our customer we can start looking at the world through their lens. This will change how we go about our work. Only when we have clearly defined our customer can we truly serve.

by Jonathan Wilson

Jonathan is the Head Coach at Sandcastle Company, a Seattle-based leadership training organization. His first book, Future Leader: Rebooting Leadership to Win the Millennial and Tech Future [link], is now available. Jonathan regularly writes and speaks about The New Leader Way, leadership resilience, and the future of work. He has years of leadership experience in both the public and private sectors, a master's degree from Seattle University, and professional coach training from the University of Miami.

Filed under: Leadership

Published on May 2, 2019

You Might Also Like…

The sound of your work eulogy

What would your work eulogy sound like? Maybe that opener sounds a bit morbid. The idea isn't about dying, it's about...

The 737-MAX has a trust problem

The 737-MAX is back in action! Now, if you had to board one tonight how you feel? Would it soothe you to know that the...

How gracious can you be?

How gracious can you be? That email with just enough snark. The person who is 10 minutes late to your virtual meeting....

A-Players consistently invest in themselves. Take the next step.