Context is compelling

Context is compelling.

Whether it’s context about your big project provided to the larger project team, or context from the mundane.

Take this water fountain. How can dispensing water be compelling? The upper right side has a digital counter. The text around it says, “Helped eliminate waste from ___ disposable bottles.” The counter provides us context. Almost 1,000 plastic bottles have been saved by using this fountain.

When I noticed this today it put my use of the fountain in a different context. Instead of just getting something to drink, I am now helping (in a small way) to save the planet!

I love this.

Context is compelling. For everything you are working on that involves others, make it more compelling, more interesting, by providing context. I know you are busy, but carve out the time to tell a short story. The benefits will far outweigh the investment.

by Jonathan Wilson

Jonathan is the Head Coach at Sandcastle Company, a Seattle-based leadership training organization. His first book, Future Leader: Rebooting Leadership to Win the Millennial and Tech Future [link], is now available. Jonathan regularly writes and speaks about The New Leader Way, leadership resilience, and the future of work. He has years of leadership experience in both the public and private sectors, a master's degree from Seattle University, and professional coach training from the University of Miami.

Filed under: Leadership

Published on October 31, 2019

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